Competitividad empresarial: Un modelo predictivo basado en la innovación y la calidad para las pymes peruanas
DOI:
https://doi.org/10.33595/2226-1478.16.3.1358Palabras clave:
Gestión, liderazgo, enfoque organizacional innovador, competitividad empresarialResumen
En un contexto empresarial altamente exigente, como el de las pequeñas y medianas empresas, la competitividad resulta crucial para su permanencia en el mercado, y las estrategias organizacionales centradas en la innovación y la calidad se convierten en elementos esenciales. El objetivo del estudio fue determinar la capacidad predictiva del enfoque organizacional innovador (EOI) y de la gestión de la calidad (GC) sobre la competitividad empresarial (CE). Este se desarrolló bajo un enfoque cuantitativo, no experimental, predictivo y transversal, empleando modelos de ecuaciones estructurales (PLS-SEM) en una muestra de 150 participantes del sector servicios. Los resultados muestran una relación significativa y positiva entre las variables. El EOI tuvo un impacto directo sobre la competitividad empresarial ( = 0.492) y sobre la GC ( = 0.568); de igual modo, la GC también influyó positivamente en la competitividad ( = 0.409), siendo ambas relaciones significativas (p = 0.001). Se alcanzaron valores positivos de significancia predictiva para ambas variables, en especial para la competitividad (Q2 = 0.512), lo cual contrasta con el modelo propuesto. En conclusión, la evidencia empírica indica que tanto los enfoques organizacionales innovadores como la gestión de la calidad son predictores clave de la competitividad empresarial de las MIPYMES. El estudio en cuestión ofrece un modelo valioso y replicable para refinar la estrategia empresarial en economías emergentes. Su aporte es relevante para el diseño de políticas organizacionales orientadas al desarrollo sostenible y al éxito competitivo del sector.
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Derechos de autor 2025 Carlos Quiñones-More, Liz Pacheco-Pumaleque
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